Aurora Yacht Show : A place where elegance, innovation, and passion for the sea come together.
The Aurora Yacht Show was an extraordinary celebration of automotive excellence, nautical elegance, and sophisticated lifestyle all wrapped into one unforgettable event. Set in the stunning Båstad Harbour, the show offered attendees an exclusive glimpse into the future of luxury yachting and much more. This year TJB Super Yachts was proud to partner with the prestigious Aurora Concours to expand to the harbour for the very first time this year with the debut of its Yacht Show.
From speaking on expert panels to welcoming guests into our exclusive TJB lounge by the harbour, it was a weekend of inspiring conversations, new connections, and shared passion for the luxury lifestyle.
MARKING A NEW ERA OF EXCELLENCE
At TJB Super Yachts, we truly appreciate the show’s focus on both the luxury of the yachting lifestyle and the excitement of adventure on the open water and land. It’s a show that brings together forward-thinking designs with impeccable service, all set within a region known for its natural beauty, refined culture, and understated luxury.
We were thrilled about the continued growth of the Aurora Yacht Show and the incredible opportunities it offers to connect with clients, showcase our exceptional yachts, and expand our presence in the international market. We look forward to next year’s show and to welcoming both new and returning clients to discover some of the finest yachts available today. To see a recap of the 2025 show head to our Instagram here.
EXPANDING IN YACHTING
The year’s event was presented by BMW Group and JP Morgan Private Bank, and we were thrilled to be joining a standout line-up of partners including Vogue Scandinavia, Rolls-Royce, Champagne Deutz, and many more. Expect hypercars, design, art, and the unmistakable charm of Scandinavian summer luxury.
The experience at the Aurora Yacht Show in Sweden is simply unmatched. Set against the stunning Scandinavian coastline, the show offers a perfect blend of Nordic elegance, cutting-edge innovation, and refined exclusivity.
A REFINED WORLD OF LUXURY
Some of finest yachts took center stage, offering private viewings that showcased the latest innovations and forward-thinking designs shaping the future of yachting. Alongside these maritime marvels, an exclusive hypercar exhibition captivated car enthusiasts with a rare collection of the world’s most coveted hypercars, featuring both iconic classics and groundbreaking new models.
With over 30,000 attendees, a world premiere from Koenigsegg, and €206,000 raised for Project Playground, this year’s Aurora was nothing short of extraordinary
MODERN LIFE, ELAVATED
The event also featured the prestigious Aurora Concours, where iconic classic cars met modern masterpieces in a celebration of automotive artistry and heritage. Complementing these displays were lifestyle showcases highlighting luxury watches, cutting-edge fashion, innovative technology, and premium beauty products—each reflecting the pinnacle of contemporary living.
Adding depth to the experience, Aurora Talks brought together industry leaders and innovators for engaging discussions that provided fresh insights into the latest trends in luxury, performance, and design.
Overall, the Aurora Yacht Show was a unique event that seamlessly blended multiple worlds of luxury, creating an unforgettable experience for everyone who attended.
