Reflecting the strength of TJB Super Yachts talent and the company’s commitment to investing in the future of the business, TJB Responding to rapidly increasing demand from Scandinavian clients, TJB Super Yachts has hired Joachim Granelli to manage the company’s new physical presence in Sweden. In Joachim’s words, ‘clients in Scandinavia have become more analytical and demanding of the highest level of quality, service and trust in every experience. HNWI are seeking to enrich themselves with experiences beyond the ordinary.’
Joachim’s long career originated with an entrepreneurial background in yachting, private jets and investment banking. His extensive travels to all corners of the globe mean he has a profound knowledge of yachting destinations. Joachim has a keen interest in Croatia, a country he visits for sailing adventures three times a year. His instinct for analysing client needs, spotting new opportunities and his understanding of the Scandinavian UHNWI market makes him the perfect hire to maximise TJB Super Yacht’s impact. Based in Malmo, Sweden (just 30 minutes from Copenhagen), Joachim is well-located to personally meet with clients in Scandinavia and maintain TJB Super Yacht’s legacy of highly customised service.
“The demand for superyacht charters from HNWI in Sweden has been rising steadily over the last couple of years, and I don’t see it slowing down any time soon. Destinations such as Croatia, France, Italy, Spain and the Bahamas are high on the list. I have also seen inbound requests for a superyacht charter in Scandinavia as a rapidly growing niche – clients who have ‘seen it all’ are seeking more challenging adventures in beautiful destinations that can still surprise them.”