TJB’s 2024 Superyacht Trends | TJB Super Yachts

A Glimpse Into The Evolving Landscape of Luxury Travel

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Finishing the year on 500 charters, in 2023 the TJB Super Yachts team observed a 12% Year-on-Year rise in UK clientele and a remarkable 28% Year-on-Year surge in USA clients over the past year. This surge has prompted the opening of offices in Palm Beach, Florida, and Capri, Italy. Anticipating further growth in the months ahead for the superyacht charter market, Founder & CEO Tim Johnson shares his top five predictions for the approaching year.



As luxury hotel prices soar, the allure of superyacht charters intensifies among a broader affluent demographic seeking a glimpse into the high-life. Collaborating with friends and family for a distinctive superyacht charter offers aspirational consumers an unparalleled luxury escapade.

“Charter fees start from approximately £40,000 (plus expenses) for a fully staffed yacht with four en-suite cabins.  The experience is entirely tailormade to the group, with Michelin trained chefs, esteemed personal trainers, massage therapists and dedicated watersports instructors on board, providing a level of freedom, privacy, service and itinerary curation that is unmatched by even the most extravagant of hotels.” Says Tim.


The landscape of superyacht culture is evolving – while lounging under the sun with Champagne in the St. Tropez port remains the epitome of status, there’s a burgeoning trend of yacht charter clients opting for extended voyages to remote destinations. From polar regions to the far-flung corners of the Indonesian archipelago, adventurous clients are embracing destinations not commonly associated with private superyacht rentals.

“Clients are getting more adventurous and choosing destinations typically not associated with private superyacht hire.  From Papua New Guinea to the Norwegian fjords and Antarctica, we’re seeing an increased appetite for exploration in 2024 and looking forward to pushing the boundaries of adventure even further.”

Hanse Explorer (pictured) stands as one of the most sought-after expedition yachts for 2024 – her scheduled cruising destinations for the upcoming year include Melanesia, Antarctica, Patagonia, and The Falklands.

HANSE EXPLORER in Antarctica
ONE PLANET Golden hour starboard


The younger superyacht clientele showcases a more conscientious approach to the environment, demonstrating a keen interest in luxury sailing yachts. Propelled primarily by alternative fuel sources, these vessels offer a unique, exhilarating sailing experience on the water. Combined with cutting-edge onboard amenities and organic, locally sourced cuisine, they present an appealing option for an eco-conscious water retreat.

“The investment in and innovation of sailing yachts signifies the future of the industry  – their eco-friendly advantage is undeniable and we’re excited by the increased demand we’re seeing from our clients.”


With a new billionaire emerging every 17 hours, 80% of whom are self-made and capable of managing their businesses from nearly anywhere – including a yacht – these vessels have become confidential spaces for deal brokering and client hosting. This trend is influencing yacht design and renovation, emphasizing luxury office spaces and onboard meeting rooms.

“With technology and high speed Wi-Fi on board better than ever, we’re already seeing demand for longer charters in 2024 from our clients wanting to spend additional time on board to maximise hybrid working.”

O'Pari (1) Remote Working Office on Yacht


Enthusiasts seeking adventure are turning to water toys for more thrilling experiences on the water. These toys, increasingly sporty, exciting, and eco-friendly, are considered essential for an unforgettable superyacht experience. Among the popular toys of 2023, Seabob’s latest F5 SR model, an electronically powered diving scooter capable of exploring the ocean at speeds of up to 20 km/h and diving depths of 40 meters, stands out.

“Water toys are regularly the highest priority for our charter clients when choosing a yacht and suitable charter destinations.  The yacht is no longer the destination, it’s important that they offer opportunity for fun and action off-board too.”

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